Morgan Stanley opens Bitcoin and Solana trading for E*Trade users

Wall Street isn't just watching from the sidelines anymore. Morgan Stanley is now letting eligible customers trade Bitcoin, Ethereum, and Solana directly through its E*Trade platform. It's a massive shift for a firm that once kept crypto at arm's length. The bank is using infrastructure from Zero Hash to handle the heavy lifting behind the scenes, allowing retail investors to buy, sell, and hold these specific digital assets alongside their traditional stocks. This rollout follows years of institutional hesitation and signals that the demand for direct access is finally outweighing the risk department's nerves. By including Solana next to the big two, the firm is acknowledging that the market's appetite extends beyond just the household names. It puts the legacy brokerage in direct competition with crypto-native exchanges that have dominated the retail space for a decade. Will other major wirehouses feel the pressure to open the gates for their own clients before the next cycle takes flight?