CoinDesk · 7/5/2026

Dave Portnoy vows to hold Bitcoin to zero after buying the top

Dave Portnoy vows to hold Bitcoin to zero after buying the top

Dave Portnoy is finally staying put, even if it means watching his wallet hit $0. The Barstool Sports founder admitted he's historically terrible at timing the market, but this time he's refusing to blink after buying into the recent rally near $100,000. It's a sharp pivot for a man who famously dumped his bags in 2020 after a minor price dip. Portnoy's track record with digital assets is famously messy, marked by panic sells and public rants whenever the charts turn red. By committing to a 'zero or hero' strategy, he's attempting to shed his reputation for weak hands. He isn't looking for a quick exit or a tactical trade anymore. Instead, he’s bracing for the volatility that usually sends him running for the sidelines. Whether this new-found resolve survives the next 20% correction is anyone's guess. Will the self-proclaimed 'Baron of Bitcoin' actually go down with the ship?

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